Vonnegut faces an unusual version of a common Google-age problem: the "doppelnamer," that person or people who share your name and come up in online search results, interfering with job hunts, Yelp ratings and life in general. Tara Murphy, a recent law school graduate and blogger in Minnesota, has been dogged by a whole pack of Tara Murphys with overdue library books, DUI arrests and sexy pictures. With the proliferation of online records, news reports and mug-shot sites, the doppelnamer problem is common among the client base at Reputation.com, one of several firms that help people and companies improve their online image. A few of the company's suggestions: actively participate in social networks such as Facebook, Twitter and LinkedIn, and create a website and maybe a blog linking to these social media profiles. Beyond Google, attorneys have to worry about the reviews associated with their names on Yelp and other sites. McAfee, too, strives to be active in social media, promoting his podcast about the Ocean Beach music scene, "A Sunny Place for Shady People." [...] the biggest improvement in McAfee's doppelnamer situation came from law enforcement, when Michael McAfee - the felon, not the podcast producer - was captured and sent back to prison.
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