The Adventure Travel Trade Association (ATTA) announces a recent success in developing its first creative partnership between a tour operator member, a destination member and a celebrity agency in Los Angeles that maximizes social media outreach, covering actress Shay Mitchell?s recent trip to Ireland. Mitchell, who stars as Emily Fields in the hit television series, ?Pretty Little Liars? ?America?s top scripted basic cable series with an audience of 18-34 year old women ?yesterday visited ATTA member F�ilte Ireland and toured with Vagabond Adventure Tours of Ireland, updating her social media outlets during her trip. The pilot project helps draw immediate attention to adventure tourism ? one of the leisure tourism industry?s highest growth sectors ? a style of travel which supports thoughtful and engaged tourism practices concerning people and planet. ?Building creative partnerships for the adventure travel community in a way that draws mainstream attention to travel that leaves minimal footprints, instills cultural understanding and appreciation for the environment is exciting,? said ATTA President, Shannon Stowell. Host of the annual Adventure Travel World Summit executive trade conferences and publisher of AdventureTravelNews.com, the leading digital trade journal serving the adventure tourism industry, the ATTA also makes possible http://www.Adventure.Travel, the traveler?s hub of physical, cultural and nature-based adventure travel and guide to trusted tour operators from around the globe.
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